The Madness of March

March Madness
       My personal favorite time of the year, "March Madness" for those of you living under a rock your entire life is the NCAA Mens Basketball National Championship Tournament. It starts out with 64 teams and it's one loss and you go home. People everywhere across the nation and some other parts of the world enter into office pools, side bets with friends all about who will pick the best bracket. The amount of money that changes hands "illegally" would make anyones jaw drop, the funny part is if we could be a fly on the wall i'd be willing to bet that the district attorney has an office pool with a five dollar buy in as well.
        
          For the entire month of march you are guaranteed to have at least one good basketball game on per day, if not 3 or 4. The heart these college kids play with is awe inspiring, every possession, every shot, every play means the world to these teams and it's fascinating to watch. I love basketball as a sport and I truly believe that March Madness is when the sport is at its best.

          So when you're filling out your bracket, it really doesn't matter some people get close by picking whose mascot would win in a fight, some on the color of the jersey's. What it all boils down to is luck because year in and year out something happens that throws a wrench into everyones bracket.

Moral of the Story

“I'd rather be lucky than good.”

School Spirit

School Spirit

I'm about to become a "Western Washington University Alumni" and it started me thinking, what did Western offer me besides a (in my opinion) kick ass education? I've been going there for two years and the only thing i've done outside of going to class is play intramural sports. I've never been to a basketball game and thanks to our (insert sarcastic angry tone) lovely athletic director, never had a chance to go to a football game. In fact sadly I feel more attached to UW than I do to my own college from a pure school spirit standpoint.

Sports I believe is a major part of creating a bond between a college and it's student body, if you talk to a WSU grad they truly bleed crimson and grey. Same story goes for UW graduates, I feel that I was somewhat robbed of a huge college experience because their is no football games to go to, the basketball games yeah they are there but (coming from a marketing major) they do a piss poor job of letting the student body know when they are, how much they cost and who they play.

In order for Western to take that next step in alumni donations they need to create that bond, I think a huge appeal of Western to most students that attend is the fact that they don't have a "Greek" system, that's fine but why not have some other ways for students to connect with the university. Donations from Alumni would come back ten fold if they could create that bond that just simply doesn't happen.

Moral of the Story:

"A school without football is in danger of deteriorating into a medieval study hall." Frank Leahy

Kobe's Ego

Black Mamba

This viral video is one of the best sports viral videos I've ever seen. While most people would watch this and think it's a video about Kobe, I would like to point out that every 15 to 30 seconds his shoes are mentioned. This is what the video is about, that and Nike stroking Kobe's Ego.

It is a six minute shoe commercial, and an insanely good one. Nike does an amazing job at playing off Kobe's ego and his fans all in an effort to do one thing, sell shoes! Don't be mistaken, this short clip probably cost Nike millions of dollars but in the first couple days of it hitting the Internet it went viral faster than the swine flu. 2 million people had watched this within a week of it hitting the Internet.

I just thought I'd share this with you as i thought it was a great commercial and more importantly it's disguised as something that doesn't look like a commercial so i figured I'd help ya out considering I hope stuff like this to be my job some day.